Planting Roots in Mazatlán and the Birth of a Partnership
A few years later, a move to Mazatlán, Sinaloa, deepened the connection to Mexican spirits. While continuing to distribute craft beer sourced from Guadalajara, a pivotal moment came in February 2017. On the sun-soaked beaches of Mazatlán, under the shade of a palapa, a meeting with the founders of Sacro Imperio Mezcal from Durango, Mexico, marked the beginning of something special. Sharing their exceptional cenizo mezcal, a partnership was formed to bring this authentic spirit to the United States.
In 2017, Lizarraga Company was officially established to import and distribute Sacro Imperio Mezcal. The following year, after securing the necessary alcohol permits, the company imported the first bottles—and initially sold them—from the back of a car. This grassroots start was driven by a commitment to quality and authenticity.